“Talking Trash is for people of any age who want to play a small – or large – part in making the world a more pristine place in which to live and to pass it on to future generations in better condition than when they occupied it. That, I believe, is the hope of everyone. But most people don’t have the time to make those good intentions a reality. Everyone is busy.  If I’m asked, ‘Why did you get into this yourself?’ I’d respond with my own question, ‘Have you ever been in a relationship where you gave and gave and gave and your partner didn’t reciprocate?  All he/she did was take and take and take.’  You talk to your friends about it and, predictably, the first thing they’ll say is, ‘Get out of that relationship; it’s abusive!’ Most of us are the world’s worst boyfriend/girlfriend to the earth. On a basic level, we really don’t want to be that way. So, let’s bring Mother Nature flowers sometimes. Within the pages of Talking Trash, the reader will not only find the motivation to turn good intentions into action but also dozens of easy and fun ways to let Mother Earth know that we kind of appreciate her.”

                                                                                                                  – Jaren Cerf

Companies with Zero-Waste Initiatives  


New Belgium Brewing


Sierra Nevada







General Motors



Mad River Brewery    

Nestlé USA

Fetzer Vineyards

Regal Springs

Sunny Delight

Proctor & Gamble

Miller Coors

. . . and more!

© 2017 Jaren Cerf